Corporate Film

In this episode of SAP Design Talks, Rachel Rosenson, Head of Design at Zalando, shares how she defines good design as solving meaningful problems, powered by curiosity, intention, and craft. From improving everyday experiences to refining how teams work, Rachel explains why great design is not about “cool and flashy” moments.

Written, shot, edited, and directed by Alex Januschke and Natalie Hauck

In this SAP Design Talks episode, Jonas Lempa, Managing Director of Future and Innovation at Taikonauten, shares how he approaches design as problem solving grounded in everyday observations. He explores why inspiration is everywhere, from how we cross the street to why some product experiences still feel outdated, and how that curiosity helps teams rethink what they build and why.

Written, shot, edited, and directed by Alex Januschke

SAP is shaping the debate over digital sovereignty and answering the call from customers for secure, scalable, sovereign solutions that enable companies to leverage and benefit from the immense advantages of the cloud and business AI.

Read to learn more: https://news.sap.com/?p=239535

Learn more: https://sap.to/6054CKpsQ

Written, edited, and directed by Alex Januschke and Natalie Hauck

How do you turn engineering constraints into great passenger experiences? Airbus’s Paul Edwards explains.

In this SAP Design Talks episode, Paul Edwards, Head of Advanced Design at Airbus Commercial, shares how cabin design finds the “sweet spot” of desirability, feasibility, and viability. He explores why safety-first constraints spark creativity, how cross-functional collaboration with airlines drives outcomes, and why the best ideas often come from outside aviation, furniture, architecture, and interiors.

You’ll also hear how AI and augmented reality speed visualization, support faster iteration, and help teams design more sustainable, accessible cabins, blending physical and digital touchpoints into truly “phygital” journeys.

Shot and directed by Alex Januschke and Natalie Hauck

Edited by Alex Januschke

The world’s biggest jewelry brand chose SAP S/4HANA Cloud and RISE with SAP to support the execution of its digital transformation and simplify and scale its processes end to end.

Read the article to learn more about Pandora’s success: https://sap.to/60544RJyC

Written, edited, and directed by Alex Januschke and Natalie Hauck

The UN Climate Conference (COP29) in Baku aimed to advance a new climate finance goal and inspire stronger climate commitments. While progress was made, the private sector must play a pivotal role in turning ambitions into actionable outcomes. Central to this effort is the energy transition.

The urgency to work on renewed commitments has never been clearer than today. To accelerate progress, we need globally harmonized policies, rigorous carbon accounting frameworks, and advanced AI-driven technology solutions.

Find out how to accelerate climate action at COP29 in this video by SAP's Chief Sustainability and Commercial Officer Sophia Mendelsohn, a customer (E.ON), a youth delegate (We are Family Foundation), and SAP product experts.

Learn more about SAP Sustainability: https://sap.to/6059tNKEV

Filmed with BlackMagic Pocket Cinema Camera 4K & BlackMagic Pocket Cinema Camera 6K

Edited with Adobe CC

Written, shot, edited, and directed by Alex Januschke and Natalie Hauck

The new SAP Labs Munich Campus in Garching offers a state-of-the-art office building with flexible workstations for around 700 SAP employees and 120 employees of the Technical University of Munich (TUM) on an area of 19,000 square metres. The campus is more than just a workplace - it is a centre for interdisciplinary collaboration and encounters in an open ecosystem of customers, TUM representatives, SAP partners, students, start-ups, SAP employees and visitors. True to our credo "Creating impact together". The campus is characterised by its university character and the areas that are also partially open to the public, such as the Café SAP Five and the SAP Experience Center. Construction time was 2.5 years.

https://sap.to/60519Wzrh

Filmed with BlackMagic Pocket Cinema Camera 4K & BlackMagic Pocket Cinema Camera 6K

Edited with Adobe CC

Written, shot, edited, and directed by Alex Januschke

SAP Design Talks: Visual Director and Deputy Editor in Chief of DIE ZEIT Malin Schulz shares her vision for the future of visual storytelling in journalism.

Cant'n get enough of design insights? Visit us on: https://sap.to/6054kROUG

Follow our journey as we transform the way we build products for enterprise on: https://sap.to/6057kROUJ

Filmed with BlackMagic Pocket Cinema Camera 4K & BlackMagic Pocket Cinema Camera 6K

Edited with Adobe CC

Written, shot, edited, and directed by Alex Januschke Alex Januschke and Natalie Hauck

Brilliant women are changing the game everywhere in the IT industry. In our first series highlighting “SAP Women in Tech”, four female colleagues share their stories of success and struggle, of courage and determination. Some entered the industry with a degree in computer science, others have a different background. All of them believe in a future where it is a natural choice for women to work in tech.

Stay tuned for the second part of the series and find out more about SAP Women in Tech here: https://sap.to/6056KkMe4

Filmed with BlackMagic Pocket Cinema Camera 4K

Edited with Adobe CC

Written, shot, edited, and directed by Alex Januschke and Natalie Hauck

A self-determined life has always been Tannaz Piroozi’s dream. She talks about her unique journey from a childhood in Iran to a management role at SAP.

This series is telling the stories of four women who work for SAP and are by definition “Women in Tech”.

The SAP Women in Tech initiative was founded to provide more visibility to female experts working for SAP, aiming for a future where it is a natural choice for women to work in tech.

Click here for more information.

Filmed with BlackMagic Pocket Cinema Camera 4K

Edited with Adobe CC

Written, shot, edited, and directed by Alex Januschke and Natalie Hauck

A global cast of SAP Product Engineers in a different light. Passionate about our products, together we build the future. Shown internally, and now shared with you. Enjoy watching!

Filmed with BlackMagic Pocket Cinema Camera 4K

Edited with Adobe CC

Written, shot, edited, and directed by Alex Januschke and Natalie Hauck

Life is fragile for young black South Africans, and Athenkosi Mali’s journey thus far has also not been without great struggle. The young professional working as an IT consultant for Africa’s largest food retailer, Shoprite Checkers is on his way to a life of prosperity and security that his parents could only dream of. With a little bit of support through the SAP Skills for Africa program, Africa’s youth can overcome poverty and other hardships to the benefit of entire families, communities and countries.

Film Locations in Cape Town and Stutterheim, South Africa

Filmed with BlackMagic Production Camera 4K

Edited with Audobe CC

Written, shot, edited, and directed by Alex Januschke and Natalie Hauck

Interview with Phil Gilbert, General Manager IBM Design and former start-up veteran

Film location in Walldorf, Germany

Filmed with BlackMagic Production Camera 4K

Edited with Adobe CC

Directed by Alex Januschke and Natalie Hauck

SAP Golf Analytics (technology showcase) helps golf players throughout their game to get detailed information about their game and possible improvements.

Film location in St. Leon Rot, Germany

Filmed with RED Epic

Edited with Adobe CC

Directed by Alex Januschke and Natalie Hauck